In The Press
Salon Today – Modern Spa & Wellness
A two-page editorial in the Fall 2025 issue spotlighting Sway’s Gen Z-focused wellness model, franchise roots, and blend of innovative technology with spa design.
The Denver Post
A feature on Sway’s flagship opening in Larimer Square, highlighting our AI-powered robotic massage, facials, and next-gen treatments built for younger generations.
Athletech
Athletech explores how Sway blends AI, community, and modern wellness design to create a Gen Z–focused club redefining self-care.
Mile High CRE
An inside look at Sway’s design, construction, and concept development — spotlighting how our membership model and technology redefine the spa experience.
Denver Business Journal
A business-focused overview of Sway’s expansion into Larimer Square as Spavia’s newest concept, offering an innovative wellness experience for Gen Z and urban consumers.
5280 Magazine
5280’s first-hand review of Colorado’s only robot-powered massage—available exclusively at Sway—exploring how Aescape transforms the traditional massage experience.
Yoga+Life
Yoga+Life examines how Sway’s high-tech, youth-driven approach—including robotic massage—reimagines self-care for the modern wellness guest.