Own a Sway
Sway is the next evolution of Spavia Day Spa, a premium design concept built on 20+ years of franchise success and 63 locations nationwide.
Sway is a Spavia Concept
Spavia Day Spa has spent 20+ years building a proven franchise model with 63 locations across the country. Sway is the premium, next-generation design concept within the Spavia franchise system, blending technology-forward wellness with modern design for today's urban consumer.
When you open a Sway, you're opening a Spavia franchise with the Sway design package: the same proven operational model, membership structure, and corporate support, wrapped in a modern wellness club experience featuring recovery tech, AI-powered massage, and curated aesthetics.
Sway operates three locations in Denver, on Larimer Square, in RiNo, and in Central Park, with new locations coming soon to Georgetown (Washington, D.C.) and Dallas, TX.
Why Entrepreneurs Choose Spavia
Recurring Membership Model
A loyal member base creates predictable revenue and long-term stability.
Multiple Revenue Streams
Massage, facials, recovery tech, retail, and gift cards diversify income.
Premium Yet Approachable
Resort-inspired design with pricing that supports broad community adoption.
100+ Years of Leadership Experience
Backed by a franchise team with deep spa and wellness industry expertise.
Comprehensive Training & Support
From site selection to grand opening and beyond, with ongoing operational guidance.
Community Impact
Spavia Cares brings wellness to those in need, making your business a force for good.
Spavia Franchise at a Glance
Figures below reflect the Spavia franchise system as a whole.
*Median gross sales source: 2026 Spavia FDD, Item 19, Part III (44 reporting locations, 2025 measurement period). **Initial investment source: 2026 Spavia FDD, Item 7. Reflects system-wide Spavia performance. Individual results vary. This page is for informational purposes only.
What Makes the Sway Concept Unique
Recovery Technology
Sauna, cold plunge, compression therapy, and LED light therapy in a guided Remedy Room circuit.
AI-Powered Aescape Massage
The first AI-powered robot massage with body mapping and personalized pressure, a differentiated offering for tech-forward consumers.
Modern Club Design
City-inspired interiors designed for repeat visits. Private member lounges, curated retail, and a premium yet welcoming atmosphere.
Science-Backed Skincare
Eminence Organics and Dr. Dennis Gross protocols with high-tech boosts like microcurrent, LED, and oxygen infusion.
Expert Massage Therapists
Six customizable massage experiences from Deep Tissue to CBD, with add-ons like infrared PEMF mats and cupping.
Award-Winning Results
Voted #4 Best Day Spa in America by USA Today 10Best and Best U.S. Day Spa by TZR Readers' Choice 2026.